A proposal for

The evolution of Nebula Fund's visual system.

Round two — responding to your feedback. A working document to review the direction and decide a few specific points.

01Foundations
02The proposal
03Decide
Alejandra RodríguezRound 2 · 2026 · Internal review

Before we choose · settled

What's already decided.

So we spend this round on the open questions, not the closed ones.

Gradients are core — but reserved. The cosmic gradient is a kept decision, used only on special pieces: posters, covers, email banners, social. Everyday communication stays calm.
Lowercase “nebula fund” wordmark. The quiet, lowercase wordmark stays as the anchor of the system.
Abstract, organic forms — no human figures. Shape language continues, but it never depicts bodies.

Principles · legibility & contrast

Legibility is an inclusion choice.

The easier the type is to read, the more people we include — low vision, dyslexia, a tired reader, a bad screen, a second language.

01 · Squint test

Readable blurred.

If you can still read it blurred, so can someone with low vision or on a cheap projector. Body text uses a calm, sturdy face — never decorative.

02 · No guessing

I l 1 · O 0

Look-alike characters trip up tired or dyslexic eyes — and anyone reading a name, code or amount. A good body face keeps them clearly different.

03 · Holds up tiny

Legible all the way down.

Captions, footnotes, mobile — tall, open letters keep small text readable.

Inter passes all three → our pick for body. Archivo has more character → great for headlines & numbers. Benchmark: Atkinson Hyperlegible.

✓ Rule — gradients are reserved

Gradients are for the loud moments.

Full-bleed gradients belong to the pieces meant to stop you — posters, covers, email banners, social. Everyday pieces stay quiet: cream paper, flat color, the gradient only as a thin accent.

Gradient → posters · covers · banners · social Flat → letters · documents · forms · body copy
Signature gradient · royal blue → violet → wine

Origin

Where we come from.

The current system already has pieces and empirical decisions. We listen to them before proposing.

Current Nebula Fund material

Origin

What we've learned.

01

The palette needs boundaries.

02

A clear light-background design line.

03

A broader visual system.

The proposal · palette

Lighter — without breaking from today.

One coherent system: a single signature gradient — royal blue → violet → wine — three surfaces for the day-to-day, and coral as the only warm accent. Lighter, and still tied to nebulafund.org through periwinkle and that deep blue.

Nebula Fund · brand colorsSpecimen
Signature gradient · reserved for loud pieces

The proposal · body type · your call

Type that speaks every language we do.

The body face has to hold Latin (FR, DE), Cyrillic (RU) and Arabic. Compare the two candidates — the same sentence, live.

We resource movements for gender justice.

Inter covers Latin + Cyrillic; Archivo has more character. Your pick is saved for Decide.

The proposal · wordmark · your call

Which typeface carries the wordmark?

nebula fund wordmark

Tap to compare — the mark updates here. Saved for Decide.

The proposal · symbol · your call

The form that accompanies “nebula fund”.

Four directions for the symbol. Pick the one that feels most Nebula.

Selected option is saved for Decide.

Stream system · placeholder names

A signature for every stream.

Each stream keeps the cosmic theme, gets one line-glyph identifier and one accent drawn from the master palette. Same skeleton, infinitely repeatable — drop in the real streams and colors follow.

Shape language

Shapes that hold space — not bodies.

We keep the organic, gradient-filled forms. We drop anything that reads as a human figure.

● Keep

Organic blobs

Soft, gradient-filled forms that frame photos and headings.

● Keep

Lines, rings & orbits

Hand-drawn ring and wave motifs — abstract, cosmic, never figurative.

✕ Drop

Shapes that form people

The figurative “characters” direction — removed per feedback.

Your turn

Help us choose.

The picks you made along the way — review, add a note on color or shapes, and send. No names.